Ranked among one of the largest tourist regions in Europe, Auvergne-Rhône-Alpes is the world’s leading region for winter sports, the main French region for outdoor sports and the second largest national tourist region after Paris Île de France in terms of consumption.
The area stands out for its vast array of unique and varied destinations. These include the city of Lyon – the gastronomic capital, the Alps and Mont Blanc – the peak of Europe, Drôme and the Ardèche – evocative of Provence, and Auvergne with its volcanoes. Not forgetting the Vallée de la Gastronomie®, a tourist destination in its own right from Dijon to Marseille, that crosses the rich regions of Beaujolais and the Rhône Valley.
Our agency aims to promote our destinations, cities, venues and partner services to all those looking to visit the region for business or leisure. We ensure the promotion of the region at the regional, national, and international levels. Our objective is to position the Auvergne-Rhône-Alpes region as a preferred tourist destination, to stimulate the local economy, and to guarantee a quality tourist experience for visitors.
